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Apple Intelligence with less ‘Apple’? Why that might be the exact right move
Apple’s AI struggles might have a surprising solution, per a new report that the company could power Siri with OpenAI or Anthropic’s tech.
Per Mark Gurman, Apple is considering powering its revamped Siri with third-party AI models from Anthropic or OpenAI. Apple’s product expertise could help it turn powerful AI technology—like OpenAI and Anthropic can offer—into a compelling user experience. We’ve seen similar stories play out several times before, like with Apple replacing Google Maps with its own solution, and Qualcomm’s 5G modem with its own C1.
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