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Apple iPhone sales dip despite AI rollout

The company's signature phone has been updated with artificial intelligence, but sales are down.

Investors have been hoping this will re-ignite sales, which have slowed as customers hold onto their phones and other products for longer. Emarketer analyst Jacob Bourne said Apple was going to have to have to speed up the roll-out and start looking at new kinds of products to maintain its edge. "The results show Apple can still execute, but the next few quarters will test whether it can balance its cautious approach with the market's hunger for AI innovation," he said.

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