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Apple iPhone takes 51.9% share of Japan’s smartphone market


According to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, in 2023Q4, Japan’s shipments of mobile…

iPhone 15 Pro and iPhone 15 Pro Max represent the very best of Apple innovations, featuring a strong and lightweight titanium design, a new Action button, powerful camera upgrades, and A17 Pro.According to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, in 2023Q4, Japan’s shipments of mobile phones totaled 8.3 million units, a decrease of 3.5% compared to the same period last year. The demand started to improve in the second half of the year, led by Apple, indicating a diminishing impact of inflation due to the weakening yen and carrier inventory adjustments. In 2024, apart from Google which experienced rapid growth, other global vendors such as Lenovo, which acquired FCNT, and Xiaomi, will strengthen their presence in the Japan market.

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