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Apple is ‘concerned’ about AI turning real photos into ‘fantasy’


“It’s important to us that we help purvey accurate information.”

In an interview with The Wall Street Journal, Apple software chief Craig Federighi said the company is aiming to provide AI-powered image editing tools that preserve photo authenticity. “The demand for people to want to clean up what seem like extraneous details to the photo that don’t fundamentally change the meaning of what happened has been very very high, so we’ve been willing to take that small step.” Editing tools like Google’s Reimagine feature make it incredibly easy for a large number of users to add lions, bombs, and even drug paraphernalia to pictures using nothing but a text description, which could further erode the trust that people place in photography.

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