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Apple is apologizing for one of its ads again
The ‘Out of Office’ ad’s portrayal of Thailand was a problem.
The negative attention follows Apple apologizing for the “Crush” iPad Pro ad and removing it from broadcasts in May, after it attracted widespread criticism among the creative community. Thai citizens, lawmakers, and influencers criticized the video’s use of sepia filters, and depiction of an airport, transportation, clothing, and hotels for misrepresenting the country as being underdeveloped. “Our intent was to celebrate the country’s optimism and culture, and we apologize for not fully capturing the vibrancy of Thailand today,” Apple said in a statement on Friday.
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