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Apple is exploring the use of generative AI to speed up the design process for its chips.
Apple’s top chip executive revealed that the company is exploring how gen AI can help speed up the design process for its custom silicon.
Johny Srouji, Apple’s top chip executive revealed recently in a private event that the company is exploring the use of generative AI to help speed up the design process for its custom silicon. In a recent speech at an event hosted by the Interuniversity Microelectronics Centre ( imec) in Belgium, where he received an award, Apple SVP of Hardware Technologies said the company sees “high potential” in using AI as part of its chip design workflow. Given that both Cadence and Synopsys have long collaborated with imec on advanced chip research, the event offered a fitting (and yes, PR-friendly) stage for Srouji to underscore Apple’s own ambitions in the AI-for-silicon space, and the important role its partners play in that effort.
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