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Apple is most dangerous when it shows up late


The company understands that being first doesn't necessarily lead to success.

Take, most recently, the reports that Apple is working on a version of Siri backed by large language models that’s not expected to be announced until next year before rolling out to users sometime in 2026. My colleague Jason Snell recently shared with me an Internet Archive link for the site and as I scrolled down memory lane, I came across a surprising story about an Apple patent, accompanied by a familiar-looking image (see below). A recently uncovered patent, filed by Apple in February, reveals that they may be working on a wearable display that can simulate the experience of being in a virtual environment with the help of intelligent sensors.

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