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Apple is playing a dangerous game with the iPhone 17 - and it might just pay off
The iPhone is getting its biggest shakeup since the Mini was introduced in 2020. How will consumers respond?
Going into this week's " Awe-dropping" event, the anticipation is high for Apple to deliver all the right notes, especially after a summer full of success stories from its closest competitors, Samsung and Google. According to Bloomberg's Mark Gurman and several supply chain analysts, the iPhone 17 will finally have a 120Hz ProMotion display -- once a hallmark of the Pro models, now trickling down to the mainstream. If Apple plays it right, the iPhone 17 won't just cannibalize Pro model sales; it'll steal market share from competing phones like the Google Pixel 10 and Samsung Galaxy S25, resulting in a net win for the company.
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