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Apple is reportedly ready to announce AI — in the most Apple way possible
What is the secret of 'Apple Intelligence'?
When he takes the stage for his keynote at Apple's 2024 Worldwide Developers' Conference (WWDC) Monday, Tim Cook will find himself at the crossroads of a Choose Your Own Adventure. Nvidia just overtook Apple as the second most valuable company in the world because it's keeping pace with the massive amounts of processing power required by ChatGPT. A Global Consumer study conducted by Qualtrics XM Institute last year found that the iPhone's largest English-speaking markets — the U.S., the UK, Canada, Australia — were also the most likely to say AI will have a negative impact on society.
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