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Apple is trying to get ‘LLM Siri’ back on track
Can LLM Siri fix what went wrong with Apple Intelligence?
Gurman has reported in the past that Apple is working on what it’s internally calling ‘LLM Siri’ — a reworked, generative AI version of the company’s digital assistant. Apple software chief Craig Federighi was “reluctant to make large investments in AI.” The company doesn’t like to invest in a goal without a clear endpoint, Gurman writes, but where AI is concerned, one unnamed Apple executive told him “…you really don’t know what the product is until you’ve done the investment.” That would have meant expensive GPUs, which the company didn’t rush to buy and later didn’t have enough of to keep up with competitors. A weekly newsletter by David Pierce designed to tell you everything you need to download, watch, read, listen to, and explore that fits in The Verge’s universe.
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