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Apple isn't making any carbon neutral claims with its Series 11 smartwatch


Apple announced the Apple Watch Series 11 during its Awe dropping iPhone event today with notably less green fanfare.

In recent years, the company has made some big environmental claims around its smartwatches, but after facing some legal scrutiny overseas, the language for this new Apple Watch generation's green cred is notably more muted. However, a regional court in Frankfurt, Germany, ruled last month that Apple could not call its smartwatch carbon-neutral because the carbon-offset program it was using was on land that it had only leased through 2029. Apple's environmental plan didn't account for how it would handle the carbon offsets after that date, meaning the 'carbon-neutral' claim was unfounded and violated competition laws, according to the ruling.

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