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Apple launches app for party invitations in recurring revenue push
Apple on Tuesday introduced a new app for creating event invitations called Apple Invites.
The launch is the latest example of Apple's services strategy, whe company introduces new paid subscriptions that are marketed to its installed base of 2.35 billion active devices. Partiful did not immediately respond to a request for comment, but it posted on social media a joke about Apple's app being a copycat. While Apple doesn't charge individually for many of its iCloud+ services, it now has a host of paid features intended to get users to upgrade from free storage.
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