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Apple loses $1B a year on prestigious, minimally viewed Apple TV+: report | The Information report claims notable losses for Apple's only service in the red.


The Information report claims notable losses for Apple’s only service in the red.

For comparison, Disney’s direct-to-consumer streaming business had operating losses of $11.4 billion between the launch of Disney+ in fall 2020 and April 2024. “I don’t understand it beyond a marketing play, but they’re really smart people," Netflix CEO Ted Sarandos said of Apple TV+ to Variety this week. Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services.

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