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Apple made RCS messaging an afterthought at WWDC, why wouldn’t it?


The most surprising part was that Apple gave RCS any screen time at all.

Apple previewed iOS 18 at the company’s WWDC 2024 developer conference, and there’s one big highlight for Android users — RCS messaging. After years of dealing with SMS and MMS messaging when texting an iPhone user from an Android phone, the experience will improve starting this fall. Apple dropped the original announcement of RCS right in the hands of 9to5Mac, neglecting to even put out a press release or provide further details about the move, only adding that your bubbles will still be green.

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