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Apple may delay AI features in the EU because of its big tech laws
Apple has warned upcoming features will need to be delayed in the European Union due to its regulatory curbs on Big Tech.
The Cupertino-based company has cited concerns around the EU’s Digital Markets Act (DMA) as the cause of the delay in the rollout of its new generative AI system, Apple Intelligence, as well as iPhone Mirroring and SharePlay enhancements in the European bloc. The DMA puts a significant onus on the “gatekeepers” of massive online platforms to stop anticompetitive behavior, but companies such as Apple take the position that enabling third-party access with their services will bring threats to security and privacy. Earlier this month at WWDC 2024, Apple introduced its Intelligence system(which chief executive Tim Cook pledged will remain private) which will bring together the Siri digital assistant and Open AI’s ChatGPT to perform web search tasks and to generate images or text.
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