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Apple now lets app developers apply to be featured on the App Store
App developers now have a new way to promote their app launches, updates, and other new features on Apple's App Store. First announced at the company's
The new process will likely become a key step in developers’ ongoing marketing and promotional efforts for their apps, games, and other updates. Apple says it will also provide marketing materials for other big moments in an app’s lifecycle, like when it first launches or releases a new version. Plus, featured updates could help pull consumers back into apps they may have otherwise forgotten about — something Google Play recently addressed with its Collections feature designed to drive users back to apps to complete purchases, stream media, place orders, engage with social media, and more.
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