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Apple overtook Samsung smartphones in Europe for first time in almost two years
Samsung smartphone sales in Europe fell by 12% in the final quarter of last year, while iPhones managed to outperform...
Canalys’ latest research reveals that smartphone shipments into Europe (excluding Russia) fell 3% year-on-year to 37.8 million units in Q4 2023. “The dominance of the high-end was mainly fuelled by strong iPhone 15 Pro demand alongside consistent Galaxy S-series volumes and a growing Google Pixel. Looking ahead to this year, Canalys expects the European smartphone market to return to growth, as we’re now in the typical upgrade window for devices bought during the pandemic.
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