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Apple Pitches a Return to Its Design Roots, Six Years After Jony Ive’s Exit
Apple spent much of its iPhone 17 keynote presentation pitching the message that it’s still deeply rooted in design. Also: Here’s what’s next after the new iPhones; the company prepares customers for $2,000 models; and the launch of the iPhone Air in China is delayed. Lastly: Another major AI exit at Apple.
The Apple iPhone Air during an event at its headquarters. Photographer: David Paul Morris/Bloomberg
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