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Apple plans to release iPhone 17 and more at the 'Awe Dropping' event September 9: Here's everything to expect


The iPhone Air may make its long-rumored debut.

This year is shaping up to be a departure from recent September product rollouts, with the strong possibility of an all-new superthin iPhone expected to join the company's lineup. In addition to ongoing legal battles over the wearable's blood oxygen monitoring feature, Apple's vice president of fitness technologies Jay Blahnik has been accused of creating a toxic workplace environment, according to a New York Times report. Update, September 2, 2025, 11:15AM ET: Tweaked the intro to accurately reflect how far we are from the event at this point in time, and added a paragraph on recent happenings around Apple's Watch and Fitness products.

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