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Apple poached a top TikTok exec to co-lead Apple Music
Apple Music just put a long-time TikTok exec in charge of leading the streamer’s “strategy and innovation,” hinting at change ahead.
Ole Obermann and Rachel Newman have been given shared leadership of all aspects of the streaming service, under the oversight of former head Oliver Schusser. Newman is a longtime Apple Music exec, but Obermann is brand new to the company—the rare outside hire to move straight into top leadership. Obermann’s TikTok tenure centered a lot on striking big deals with artists and helping the platform thrive as a result.
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