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Apple Podcasts Losing Market Share to YouTube and Spotify

Apple Podcasts, once the dominant platform for podcast listening, is experiencing a significant decline in popularity as competitors like YouTube and...

‌Apple Podcasts‌ didn't generate direct revenue for the company until recently, when in 2021 it introduced podcast subscriptions, of which Apple takes a cut. Additionally, ‌Apple Podcasts‌ was historically not available on Android or Windows devices, limiting its reach, although the launch earlier this week of an Apple Podcasts web app may go some way to mitigate this issue. Indeed, it's unclear whether the company is working on any major updates or features to compete more effectively with the more visual take on the medium offered by YouTube and Spotify.

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