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Apple previews new iPhone features including enhanced caller ID for businesses and brand logos in Mail


Apple today announced an extension of the Apple Business Connect program, which allows companies to submit information about their businesses...

The enhanced caller ID and branding will help users distinguish legitimate communications from spam and phishing attempts. As part of the changes announced today, the program is expanded to include virtual, online, and services businesses too. For the first time, businesses can also have their custom art appear in the Tap to Pay interface, when using iPhone to accept contactless transactions.

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