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Apple Pulls iPhone 16 Ad Showing Off 'More Personal Siri'
Apple has pulled an ad for the iPhone 16 that depicted a "more personal Siri," following the company's admission last week that it is...
English actor Isabella Ramsey starred in the now-private YouTube video, one of a trio published in September ahead of iPhone 16 pre-orders, in which they are shown asking Siri the name of a person they had a meeting with at a particular restaurant the previous month. There are apparently concerns within Apple that fixing Siri could require more powerful hardware, which would mean the company needs to reduce its feature set or make the models run more slowly on current devices. Now that Apple has announced its new more affordable iPhone 16e, and new MacBook Air and Mac Studio models with M4 and M3 Ultra chips, we thought we'd provide a quick recap of what else we are expecting from the company in the summer months ahead.
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