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Apple Pulls iPhone 16 Ad Showing Off 'More Personal Siri'


Apple has pulled an iPhone 16 ad featuring a "more personal Siri" after delaying Apple Intelligence features originally planned for iOS 18. The now-private video starred actor Isabella Ramsey demonstrating contextual awareness capabilities. Apple stated the delayed features, including personal conte...

Apple has pulled an iPhone 16 ad featuring a "more personal Siri" after delaying Apple Intelligence features originally planned for iOS 18. The now-private video starred actor Isabella Ramsey demonstrating contextual awareness capabilities. Apple stated the delayed features, including personal context and improved app integration, will release "in the coming year," while Bloomberg reports some Apple AI staff believe these features might be completely rebuilt.

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