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Apple Pulls Short Film Advertisement After Thai Backlash and Calls for Boycott
A short film by Apple has offended Thais who claimed it portrayed the Southeast Asian country as underdeveloped and outdated.
U.S. tech giant Apple Inc. pulled an advertisement set in Thailand after a backlash from lawmakers, influencers and citizens, and calls for a boycott over the short film’s portrayal of the Southeast Asian nation that they deemed offensive. The backlash came as the Thai government seeks to elevate the nation’s status and image as a global tourist destination, with the vital industry being a key driver of economic growth. Prime Minister Srettha Thavisin has vowed to make Thailand an aviation and logistics hub, with his administration seeking so-called quick wins to boost the number of foreign tourists and stimulate the economy, the second-largest in Southeast Asia.
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