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Apple reclaims top spot ahead of Samsung in European smartphone sales


Apple reclaims top spot ahead of Samsung in European smartphone sales charts, recording year-on-year growth.

”In Samsung’s case, the premium S-series and foldable devices remain a priority, seeking to test a service-based subscription model,” Bjørhovde concluded with his thoughts on the vendor’s projected performance going forward. Looking ahead to the future of the European smartphone market and artificial intelligence’s emergence in device features, Bjørhovde said that “in the long run, vendors will increase focus on the on-device user experience with AI at the core, emphasizing personalization, ecosystem interaction, productivity, and entertainment.” Since 2007, Brian has continued to add to a long list of publications and institutions, most notably as Editor of the Glasgow 2014 Commonwealth Games, winning multiple awards for his writing and digital broadcasting efforts.

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