Get the latest tech news

Apple refuses to call Apple Intelligence 'AI'

Apple won't dare call Apple Intelligence AI.

That’s the question I’ve asked several Apple employees at WWDC 2024, and their practiced responses have become comically absurd. The usual response is a stiff smile and clenched teeth, like a human programming error in real-time. During the WWDC 2024 keynote, Apple only mentioned the phrase "artificial intelligence" three times: Twice while referring to its previous AI-powered features, and another while referring to "other artificial intelligence tools" like ChatGPT.

Get the Android app