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Apple refuses to relax its iron grip on iPhones in Europe

As its walled garden crumbles, Apple grudgingly allows EU users to sideload applications. Will regulators take stiffer action, and what about the US?

In the European Union (EU), going forward, the recently passed Digital Markets Act (DMA) has forced Apple to change its ways effective in March with the release of iOS 17.4. The DMA is designed to break what the EU sees as the technology monopoly of several American tech giants -- Apple, Google, Facebook, Microsoft, and Amazon -- as well as China's ByteDance, TikTok's parent company. With our EU Apple install base in the 100 million range, this new tax on downloads and updates could skyrocket our customer acquisition costs, potentially increasing them tenfold.

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