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Apple Reportedly Abandons Plan for iPhone-as-a-Subscription | The now-dead plan was for people to pay a monthly fee to get a new iPhone every year.
The now-dead plan was for people to pay a monthly fee to get a new iPhone every year.
According to Bloomberg, the Cupertino company has shelved a project that would have allowed people to pay a monthly subscription fee in exchange for yearly iPhone upgrades. These longer-term installment-based repayment plans, paired with a distinct lack of enticing features in recent iPhone releases, have resulted in a slowdown in people upgrading devices. A Gallup survey found more than half of respondents said they only upgrade phones when they absolutely have to, either because their current device has stopped working or has become obsolete.
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