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Apple reportedly testing AI-driven ad placements in App Store strategy
Apple is allegedly testing an AI-powered ad platform aimed at enhancing App Store Search Ads' performance.
Apple is reportedly experimenting with an AI-driven advertising platform, partnering with a select group of collaborators, according to Business Insider. With AI, advertisers can pinpoint their audience with greater accuracy, improving ad spend effectiveness and user engagement. Business Insider speculates that the adoption of AI for ad placement could signal Apple’s intentions to expand its ad-supported services, not only within the App Store but across its ecosystem.
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