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Apple Reportedly Testing AI-Powered Ad Technology

Apple has begun testing a new AI-powered tool with a small group of advertisers that automatically decides where to place ads on the App Store,...

Apple has begun testing a new AI-powered tool with a small group of advertisers that automatically decides where to place ads on the App Store, Business Insider reports. Apple appears to be internally testing iOS 17.4.1 for the iPhone, based on evidence of the software update in our website's logs this week. iOS 17.4 introduces major changes to the App Store, Safari, and Apple Pay in the EU, in response to the Digital Markets Act.

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