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Apple Responds to Meta's Plan to Charge 30% Fee on Boosted Posts Purchased Through App Store
In October 2022, Apple updated its App Store Review Guidelines to clarify that sales of "boosted" posts in social media apps must use the App...
As a result of that clarification, Meta today announced that it will soon charge advertisers a 30% fee when they purchase boosted posts through the Facebook and Instagram apps for iOS. If boosted posts have always been considered a digital service, it is unclear why Apple has allowed Meta to directly charge advertisers for many years, and it did not respond when we asked for an explanation. Citing supply chain sources in a post last week, the Naver user known as "yeux1122" corroborates a series of rumors about the iPhone 16 Pro, such as its display size increase from 6.1- to 6.3-inches....
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