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Apple says 'there's no price Microsoft could pay' to make it ditch Google: "They offered to give us Bing for free"

Apple won't use Bing as its default search engine due to its search quality issues and revenue loss.

The iPhone maker has listed Bing's poor search quality and inferior monetization capabilities as the main reasons it's maintaining the exclusive deal with Google. Over the past few years, Google has been accused of breaking antitrust laws after allegedly paying approximately $15 billion to secure and assert its search engine dominance. Aside from the recent challenges with its new flagship AI Overviews feature, Google generally spots a great reputation across the board (something Apple wants to maintain across its ecosystem).

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