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Apple says EU represents 7% of global App Store revenue

Apple said during Q1 2024 earnings call that the EU market represents 7% of its global App Store revenues.

The company’s chief financial officer Luca Maestri said that the monetary impact of these changes will depend on choices made by developers to adopt different systems. Just to keep it in context, the changes applied to the EU market, which represents roughly 7% of our global app store revenue,” he said in reply to an analyst’s question. And we’ve tried our best to get as close to the past in terms of the things that are — that people love about our ecosystem as we can, but we are going to fall short of providing the maximum amount that we could supply, because we need to comply with the regulation,” he said.

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