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Apple says it’ll show its GenAI efforts ‘later this year’
Apple has tossed another crumb to investors wondering when we'll get to see some 'Made in Cupertino' GenAI: Expect Apple to reveal what it's been working Apple has tossed another crumb to investors wondering when we'll get to see some 'Made in Cupertino' GenAI: Expect Apple to reveal what it's been working on in this buzzy slice of artificial intelligence "later this year"...
During an earnings call yesterday, Apple’s chief exec emphasized its ongoing investment in AI, alongside other — as he put it — “groundbreaking innovation”, such as the technologies which undermine Apple’s Vision Pro VR/AR headset, saying: “We continue to spend a tremendous amount of time and effort and we’re excited to share the details of our ongoing work in that space later this year.” Apple’s senior leadership team was also asked about the level of investments it’s making in AI, given the scale of some of the bets being made by other tech firms. However if it can offer users GenAI tools that don’t demand users’ data is uploaded to a third party cloud somewhere, with all the privacy and security risks that can entail, and instead processing to power the tech can be done locally, on device, it could — potentially — carve itself (and its ecosystem) a differentiating niche vs the current data-gobbling market leaders in GenAI.
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