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Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
Apple said developers generated $1.3 trillion in sales in 2024 through its App Store, of which 90% did not involve paying the company a commission.
The study also noted that developer billings and sales for digital goods and services in 2024 totaled $131 billion, driven by mobile games, photo and video editing apps, and other enterprise tools. In Europe, the tech giant is fighting against the rules proposed by the Digital Markets Act (DMA), which, among other things, directs Apple to give developers the right to inform their customers about alternative payment mechanisms. The new data comes from an Apple-funded study by economists Professor Andrey Fradkin from the Boston University Questrom School of Business, and Dr. Jessica Burley from Analysis Group.
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