Get the latest tech news
Apple says Siri isn’t sending your conversations to advertisers
How are the ads targeted then? We have some ideas.
The conspiracy theory the company is responding to resurfaced last week after Apple agreed to pay $95 million to settle a lawsuit over users whose conversations were captured by its Siri voice assistant and potentially overheard by human employees. However, reports about the settlement noted that in earlier filings like this one from 2021, some of the plaintiffs claimed that after they mentioned brand names like “Olive Garden,” “Easton bats,” “Pit Viper sunglasses,” and “Air Jordans,” they were served ads for corresponding products, which they attributed to Siri data. There are other explanations, and attempts to check the rumors out include an investigation in 2018 that didn’t find evidence of microphone spying but did discover that some apps secretly recorded on-screen user activity that they shipped to third parties.
Or read this on The Verge
