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Apple says tariffs added $800M in costs last quarter, expects over $1B hit in Q4


Tim Cook gave an update on how the U.S. tariff war is affecting the company’s business, and detailed what to expect during the next fiscal quarter.

As part of the ongoing Q3 2025 earnings call, Apple CEO Tim Cook gave an update on how the U.S. tariff war is affecting the company’s business, and detailed what to expect during the next fiscal quarter if nothing changes. Apple hasn’t said which products or regions were most affected by the $800 million Q3 hit, or whether the $1.1 billion expected in Q4 might be passed on to consumers, though that could still come up later in the call. He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.

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