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Apple sets a date for iPhone 17 launch in September


The tagline this year: "Awe dropping."

Apple has officially sent out invites to the media for the iPhone 17 launch, which will take place at Apple Park in Cupertino, California, on Tuesday, September 9, 10 a.m. PT (1 p.m. Apple is setting a high bar for itself — this year's tagline for the event is "Awe dropping." Those who cannot attend in person will be able to watch the livestream over on Apple's website and YouTube channel.

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