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Apple Shared Its First Public AI-Generated Image. It’s Craig Federighi’s Dog


Shared exclusively with WIRED, this Image Playground creation is the first that Apple has released outside of marketing materials.

It belongs to Craig Federighi, senior vice president of software engineering at Apple, who created it for his wife in honor of their pet's recent birthday. Federighi referenced the illustration during his interview with WIRED’s Lily Hay Newman about Apple’s Private Cloud Compute, the secure server environment the company built to handle AI task requests that cannot be processed on a consumer’s device. While Apple's approach in iOS 18 also prioritizes the practical side of AI, the company has included some purely fun apps too—Image Playground being a prime example.

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