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Apple Should Align Its Corporate Behavior with Its Stated Values
Despite Apple positioning itself as a force for good, the company’s App Store policies and grudging compliance with court orders reveal a company prioritizing profits over developer partnerships. Now is the time for Apple to realign the less attractive aspects of its corporate behavior with its values of excellence and care.
Apple has long espoused a commitment to user experience, privacy, environmental stewardship, and social responsibility, touting its attention to detail in product design, its sustainability efforts, and its focus on accessibility. Under the original App Store policies, developers were required to process all in-app purchases through Apple and pay a 30% fee, with no option to direct users to external payment systems or even mention their existence. Those roles aren’t always mutually exclusive—Carnegie, Rockefeller, and Vanderbilt combined monopolistic business practices with genuine social contributions—but with the kind of profits Apple is pulling in, the disconnect between the company’s narrative and its behavior is unnecessary and unhelpful.
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