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Apple shoves F1 movie ad into Wallet
Apple inserted an ad for $10 off tickets to the F1 movie into Apple Wallet.
When they clicked "Get tickets now," they were taken to a dedicated Fandango link that instructed them to use the promo code "APPLEPAYTEN" as well as use Apple Pay to receive their discount. This is Apple's first real attempt at making a summer blockbuster, and the company is pulling out all the stops from aggressive ads to a haptic trailer just for iPhones. After all, if I pulled my wallet out of my back pocket, opened it to grab a $20 bill, and saw that someone stuck a coupon for a movie inside it, I'd be a little miffed.
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