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Apple slammed by users over iPad Pro ‘Crush’ ad: ‘fascist aesthetic’

We'll see if and how this feeling effects Apple's sales or reputation among consumers more broadly in the coming weeks and months.

Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes. The metaphor and messaging is pretty obvious: the iPad Pro can subsume and replace all these older legacy instruments and technologies inside of it, and all in a more portable, sleek, and more powerful form factor than ever before. It’s analogous to similar observations and advertisements other fans and creatives have made in the past about how PCs and smartphones replaced nearly all the individual gadgets — stereo radios/boom boxes, journals, calculators, drawing pads, typewriters, video cameras — of yore by offering many of their same core capabilities in a smaller, unified, more portable form factor.

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