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Apple slams DOJ case as misguided attempt to turn iPhone into Android


Apple is coming out swinging against the Department of Justice's (DOJ) antitrust case, just announced Thursday, which accuses the iPhone maker of being a Apple is coming out swinging against the Department of Justice's (DOJ) antitrust case, just announced Thursday, which accuses the iPhone maker of being a monopolist with its thumb on a mobile chokepoint of its own making.

Apple is coming out swinging against the Department of Justice’s (DOJ) antitrust case, just announced Thursday, which accuses the iPhone maker of being a monopolist with its thumb on a mobile chokepoint of its own making. The lawsuit threatens to undo the features that make its smartphones different vs the rest of the market, as Apple tells it — with the risk, should the suit prevail, of the iPhone ending up looking and feeling just like an Android phone. The wider argument Apple is making is the suit targets an experience consumers value, which drives loyalty and leads them to prefer iPhones over Android smartphones in the first place — something it suggests the DOJ’s case entirely fails to factor in.

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