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Apple still debating Mistral and Perplexity M&A amid looming Google Search shakeup


Rumors of Apple considering a Perplexity acquisition refuse to cease. Meanwhile, another AI firm continues to be part of the...

The Information cites a “person familiar with his thinking” in reporting that Eddy Cue is most vocal about these sorts of big AI acquisitions. The report claims that Cue previously championed two major M&A deals in the past, specifically Netflix and Tesla, but both were shot down by Tim Cook. Beyond this report, Apple has recently been said to be holding a competition of sorts between its in-house AI team and third-party model providers when it comes to building the overhauled Siri.

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