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Apple Sued for False Advertising of iPhone 16's AI Capabilities


Delaying Apple Intelligence features shown in ads for the iPhone 16 is unfair and misleading, the class action lawsuit claims.

“It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year,” Apple told Daring Fireball earlier this month. The delayed features include a more personalized Siri capable of taking actions across apps and responding to queries based on a user’s on-device information. According to the plaintiffs, Apple has, through its actions, “deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws.” They also accuse Apple of gaining an “unfair advantage over competitors in the market who do not tout non-existent AI features, or who actually deliver them as promised.”

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