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Apple takes on recipe apps with Apple News+ Food


Recipe app developers just got new competition. On Friday, Apple introduced a soon-to-launch feature for Apple News+ subscribers called Apple News+ Food,

The new experience lets Apple’s publishing partners get their content in front of more consumers at a time when Google’s ability to refer direct traffic to their websites continues to decline. Key information — including the ingredients, steps, description, cooking time, servings, and more — is pulled out and featured in a clear format that highlights a photo of the dish and links back to the publisher’s website. Instead, the experience is an extension of Apple’s existing relationship with its partners, where the iPhone maker generates revenue by selling ads within the publishers’ articles for a 30% cut of sales.

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