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Apple to focus on only 1-2 big budget films annually; other's cap rest at $80M


Apple shifts movie strategy, focusing on 1-2 big-budget films annually and capping others at $80M, without informing the director of "Wolfs."

Apple has announced a change in its theatrical release plans for the upcoming action comedy “Wolfs,” starring George Clooney and Brad Pitt, whose F1 movie will be coming next year. The film, which was originally set to be released in thousands of theaters across the United States, will now have a limited one-week theatrical run before becoming available on Apple TV+ on September 27. The company’s recent meeting suggests a more cautious approach, with plans to produce only one or two event-size films per year and focus on smaller-budget projects for the rest of its slate.

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