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Apple Turnaround
Hypercritical Apple Turnaround I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
Apple today is one of the most successful companies in the history of the world, regularly reporting huge profits, so the term may seem inapplicable. Start by changing App Review from a Kafkaesque nightmare to a sane, functioning, supportive process in which Apple and developers work together to successfully release software. These are all good, important motivators—which is why it’s so incredibly hard for leaders to successfully defend the far less glamorous practices of fixing bugs and enhancing existing features.
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