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Apple Turnover


Hypercritical Apple Turnover Mac users of a certain age may remember Ambrosia Software, maker of iconic shareware hits like Maelstrom and Escape Velocity. For over a decade, the Ambrosia website included this quotation on its homepage: “Virtue does not come from money, but rather from virtue comes money, and all other things good to man.” ―Socrates In other words, don’t try to make money.

To be clear, I don’t mean things like charging exorbitant prices for RAM and SSD upgrades on Macs or taking too high a percentage of in-app purchases in the App Store. And yet Apple has fought this feature for the past fourteen years, to the tune of millions of dollars in legal fees, and has only relented due to a recent court order(which they continue to appeal). In the (Apple-mandated) absence of competition in the realms of app sales, payment processing, customer service, and software business models, Apple’s exclusive offerings in these areas have stagnated for years.

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